Successful Real Estate Blogs
What does it take to be a successful real estate blogger?
What does it mean to be a successful real estate blogger?
I've been asking myself these questions a lot lately as I try to figure out where I should take this site. Where does one start? Google, or course! So I searched "Real Estate Blog":
Google Search: real estate blog
Of course, generating traffic is of the highest priority, so I want my site to rank high in google searches... So what are:
Southern California Real Estate Blog and Toronto at Home doing "right" so that they rank so high?
1) The highest ranking site, the S. Cal. blog, is using blogger technology. (They have a ***.blogspot address, just like me.) Neither of the top two sites hosts their own site under their own domain (such as www.annaluther.com), which makes me think that I should be content and satisfied with my site location. In addition, the S. Cal site has the poster's names in it highlighting the fact that the domain doesn't really matter (in other words, the domain doesn't have to say "seattle" or "real estate" in order to rank high. The content of, and links to, likely matters much more.
2) Both of the top two sites add a blog entry at least every other day.
3) The top site has been blogging since Aug 2003 (1 1/2 years), the second site only since Nov 2004 (5 months) (at least that is as far as the archives go back.
4) Both place links to other real estate bloggers in prominent places on their website.
5) S. Cal blog is chatty with general updates (spring cleaning, flipping real estate, etc.), while Toronto's site is loaded with longer articles that would be right at home in a Realtor magazine.
6) Toronto's blog is particularly slick and is loaded with links to good information!!! The clean photo of the blogger at his laptop sets the mood for the entire site.
7) Each entry on Toronto's blog is categorized by type of information. This is quite nifty and very easy to use.
8) Both sites are very well integrated with a website (lots of links back and forth). My preference is to not keep up a traditional website, but instead, just find a way to host files that I can link to... I'll have to think on that one.
In summary, I think the Toronto blog looks a lot better, and I imagine with time, it will surpass the S. Cal Blog in google searches simply because it offers more and better information.
Did I answer the question of what it takes to be a real estate blogger? Definitely not completely, but I'm getting some ideas...
If you have some ideas on the type of features I should add, I welcome your comments...
What does it mean to be a successful real estate blogger?
I've been asking myself these questions a lot lately as I try to figure out where I should take this site. Where does one start? Google, or course! So I searched "Real Estate Blog":
Google Search: real estate blog
Of course, generating traffic is of the highest priority, so I want my site to rank high in google searches... So what are:
Southern California Real Estate Blog and Toronto at Home doing "right" so that they rank so high?
1) The highest ranking site, the S. Cal. blog, is using blogger technology. (They have a ***.blogspot address, just like me.) Neither of the top two sites hosts their own site under their own domain (such as www.annaluther.com), which makes me think that I should be content and satisfied with my site location. In addition, the S. Cal site has the poster's names in it highlighting the fact that the domain doesn't really matter (in other words, the domain doesn't have to say "seattle" or "real estate" in order to rank high. The content of, and links to, likely matters much more.
2) Both of the top two sites add a blog entry at least every other day.
3) The top site has been blogging since Aug 2003 (1 1/2 years), the second site only since Nov 2004 (5 months) (at least that is as far as the archives go back.
4) Both place links to other real estate bloggers in prominent places on their website.
5) S. Cal blog is chatty with general updates (spring cleaning, flipping real estate, etc.), while Toronto's site is loaded with longer articles that would be right at home in a Realtor magazine.
6) Toronto's blog is particularly slick and is loaded with links to good information!!! The clean photo of the blogger at his laptop sets the mood for the entire site.
7) Each entry on Toronto's blog is categorized by type of information. This is quite nifty and very easy to use.
8) Both sites are very well integrated with a website (lots of links back and forth). My preference is to not keep up a traditional website, but instead, just find a way to host files that I can link to... I'll have to think on that one.
In summary, I think the Toronto blog looks a lot better, and I imagine with time, it will surpass the S. Cal Blog in google searches simply because it offers more and better information.
Did I answer the question of what it takes to be a real estate blogger? Definitely not completely, but I'm getting some ideas...
If you have some ideas on the type of features I should add, I welcome your comments...
This entry was posted
on Tuesday, March 15, 2005 at 10:37 PM.
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7:40 AMInteresting. I don't believe that the slick look of the Toronto blog will have any direct effect on its ranking, however.
Two things tend to affect how a Web page ranks:
1. The focus of the content of the page in regards to the given search.
2. The number of incoming links. To discover the number of "known" incoming links at Google you could type in "link:homesbyanna.blogspot.com" for example for your own blog.
I'd definitely recommend that you get your own domain name for this blog; I made the same mistake when I started "flyte: what works online" at http://www.flyteblog.com. This way, if you have to move your hosting down the road, you won't lose all your incoming links.
I'd recommend also (not that you asked!) that you create a custom design for your blog; otherwise you look like every other blog out there.
I'd also like to see categories, as you mention one of the other blogs have.
Hope this helps!
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